Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. David Meerman Scott, Brian Halligan

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History


Marketing.Lessons.from.the.Grateful.Dead.What.Every.Business.Can.Learn.from.the.Most.Iconic.Band.in.History.pdf
ISBN: 9780470900529 | 192 pages | 5 Mb


Download Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History



Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History David Meerman Scott, Brian Halligan
Publisher: Wiley, John & Sons, Incorporated



I provide an overview of the band's marketing genius in our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010, ISBN: 978-0-470-90052-9, $21.95). What every business can learn from the most iconic band in history. A great book came out a couple of years ago called Marketing Lessons from the Grateful Dead. Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. The book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by David Meerman and Brian Halligan, comes to mind when thinking about his approach. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (9780470900529): David Meerman Scott, Brian Halligan, Bill Walton: Gateway. What we can learn about business innovation and growth from the Grateful Dead, one of the truly iconic bands ever to exist in the U.S. Brian Halligan's and David Meerman Scott's new book suggests that the Grateful Dead pioneered inbound marketing and social media. Today, the Japanese language version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was published. For those who might be less familiar with “The Dead” phenomenon: over 2,300 live performances from 1965 to 1995 established them as the most popular touring act in rock history—all without a single top 10 hit (until 1987's “Touch And the more conversant you are with business strategy and ideas, the more credibility you bring to the table with your company leadership. The iconic rock band, known for its group improvisation, can teach us a lot about what works in business. Lowest Price $11.63, Rating: 5.0, 23 Reviews. One of the books I read while on vacation at Cape May (the beach) was: Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. In fact, a terrific new book titled Marketing Lessons from the Grateful Dead, by David Meerman Scott and Brian Of particular interest is what the Grateful Dead's 30-year run can teach "regular" businesses about innovation, growth and marketing.





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